"Whenever
you are asked if you can do a job,
tell 'em, 'Certainly, I can!'
Then get busy and find out how to do it."
Theodore
Roosevelt
My Philosophy
is very soundly built on this belief - I am confident that I can accomplish
almost any writing task there is... some, of course, I won't do because
I also live according to my values and principles.
"12 pages of crap" ...but, no B.S !
"What can
happen, and many writers will tell you this, is that sometimes you have
to write '12 pages of crap' before you find that one excellent
phrase or paragraph that sets the wheels of creativity in motion."
Thankfully, I don't need to write twelve pages of crap before my creative juices are set to flood the page. That's a good thing, too - it doesn't take me long to get started, and that means you get your results without paying for 12 pages of crap...
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Elephants, Mansions, Empires and Big Dreams...
What's the one thing they all have in common?
Well, the Elephant cliche explains them all.
"How do you eat an elephant?"
One bite at a time...
(Since I'm not fond of the image of eating an elephant, let me put the others into the same context.)
How do you build a mansion? One brick at a time.
How do you grow an empire? One strategy/tactic at a time.
How do you reach your Big Dreams?
Well, by now you've got the idea...
Any major achievement is almost always - always - undertaken one step at a time.
Perhaps you know someone who did one major thing in one gigantic leap of success? I would be pretty tempted to suggest that there were dozens of others behind that success, taking those incremental and vital single steps toward the BIG result.
Here's the thing: You want the BIG result, so ask yourself this:
Do you have the time, resources, knowledge, and skills needed to create that BIG outcome?
Maybe you do. So, maybe you're here checking out my site because you're looking for a copywriter with my kind of intuition and versatility. Great! Contact me now - email me
Maybe, though, you're someone who's been in business for a while, and don't have the BIG results. You know you're capable of creating them - just not on your own. You know you need to surround yourself with smart people, the kind that can take your BIG end-result focus, and chunk it down into the specific steps and strategies necessary to hit those high-end targets you're seeing in your own big picture.
Excellent - now we're talking!
The "F" Words make it happen:
Filter it, Funnel it, Focus it, and Frame it...
Filter it...
Here's where I look at who your target market is. We need to filter through the marketplace to find the prospect base you can generate income from.
Funnel it...
We drive the prospects through to a "buy". The larger number of prospects may buy a smaller priced item, and more serious clients soon buy bigger ticket items from you. Sell widgets to a thousand prospects for a dollar. Then, sell super-widgets to 100 of those new customers for ten dollars. Give them quality information, a little something for nothing, build your reputation, and soon those few select clients will buy super-duper-widgets for a thousand dollars a piece...
That's one strategy we discuss for your big picture result.
Focus it...
There's one lesson I'll reinforce for you no matter at what stage in to your project we get to. I will only focus on ONE process at a time.
The reason is simple.
You need to develop one successful strategy that works.
Flitting from one idea to another and suddenly getting the notion to change the focus of the project mid-stream won't get you there.
My intention is get you one result that is powerful and duplicable - so that you have the strategy to implement on the next idea and the next step, to really power-up your results.
Frame it...
Okay, so I was running out of nice "F" words. The point here is that, in order to reach the pinnacle of success in your particular project, we achieve one stage of success, with one part of your project and then we have a foundation around which to build the rest of the project - the success 'framework' that enables us to proceed full tilt toward hitting those huge targets...
What I've Done, and What I Can Do For You.
I capture the essence of your thoughts and feelings. It's what I do best as a writer. Listening to you as you detail your situation is an important skill for me.
My clients have appreciated my quick perception and analytical traits. These enable me to ask the right (and often very direct) questions, and recognize the key elements of the task ahead. This efficiency transfers across the whole project from first contact, through to completion.
My ability to capture the essence of a client’s thoughts and feelings isn’t restricted to just listening to them. When you give me your project specification, I can read the existing materials and breathe new life into them, to capture the heart of the business direction.
Contact me today - find out what I can do for you.
Email Me
For over five years, I've been involved with the internet as a copywriter.
During this time, I enrolled in a prestigious Copywriting Institute, successfully completed the first year and immediately enrolled in the 2 year course.
While this was happening, I launched Two Hands Dancing, as a part time freelance copywriting business, and within days secured a major contract with an international travel portal company. I also
completed the final edit on my novel, and I'm currently negotiating the publishing in an innovative format that capitalizes on trends in the online world.
Two Hands Dancing has grown, from a part-time interest into an international business with global clients, and several projects underway – all in less than two years, and in no small part due to my intuitive knowledge to create a user-friendly, simple and yet effective website.
My Career Experience
includes:
Copywriting
- Direct mail, Marketing, Electronic
Books (e-books)Websites - Search-engine Friendly Content
Websites
- Content for Automatic Email Services and Newsletters
Resumes, Scripts, Newsletters, Manuals, Reports, Articles
Hospitality
- Catering, Hotel Industry
Insurance
- Injury Claim Medical/Legal Reports
Nursing - General
and Psychiatry, Medical Terminology
Proof-reading and
Transcribing
My specialist expertise includes:
Website Copy – SEO Word density copy, Keyword Writing for search-engine friendly web content; squeeze-capture pages, mini site pages; Business and corporate marketing and promotional material - online and offline; Ebooks (electronic books); Informational and educational articles, brochures, newsletters, and other literature; Executive bios, Curriculum Vitae and professional
collateral; Product literature, marketing and promotional collateral for on- and off-line copy; Basic copy editing; published articles (on- and off-line); Professional Resume Writing; Interviewing skills; Letter writing; Research; Long sales copy, direct response mail-outs; email marketing campaigns; e-book product creation, and Google Adwords.
I've also authored 6 electronic books on health and wellbeing.
My client list has included:
Internet Marketing Gorillas; Expedia - Travel, hotel and holiday booking website; Eric Lofholm - Nationally Recognised Sales Trainer; Hospitality and catering information website; Arvee Robinson - Nationally Recognised Public speaking trainer; Carol Dysart - DISC Master; Upeak - Australian Health Beverage manufacturer'; Quantum Built Projects - Building and construction company; Psychologist and psychotherapist; Women’s Health expert; Californian Exotic Male Dance performance company; Alena Whitworth - Spiritual
Dance teacher; Financial Advisor; Mortgage Broker; Personal Development Coaches; Nutritional supplement company; Biko - Hotel software development and web technology company; Website design company (Canada); Electrician’s business website.
Be my next satisfied client - email me today.
The various projects have included: Hotel descriptions, sales articles, e-book and powerpoint presentation editing and re-writing, product sales collateral, company brochures, executive bios, professional curriculum vitae, website sales letters, promotional email, website copy edits, introductory business letters, press releases, direct marketing letters, and various content for email marketing, regular newsletters, resumes, e-book writing, and website copy.
No matter how jargon-oriented,
or complex your industry or material, I will always give you my full
professional attention. All projects receive the same meticulous care right down to the last.
I've learned the incredible value of having a website, which continues to generate amazing global client opportunities for me. I love being connected to the local, national and international marketplace through the power of the Internet. The other connection I truly enjoy is the referrals these clients provide me.
I'm
a student of American Writers and Artists Institute (AWAI). I've recently completed my initial
course in Copywriting. I've also enrolled to undertake the Masters Course, and just hit the books!
What I do and How I do it
(Mission and Objective)
I match words to the client’s situation, to resolve a need within the client’s business, and to enhance the client’s reputation in the minds of their prospective customers.
I achieve this through asking questions, identifying the challenge, and reviewing the current literature, with the intention to write, re-write, refine, redefine, and resolve.
Remember:
"Getting the Job Done Right, Every Time,
With Honesty, Integrity and the Right Attitude."
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Corporate Clients:
Expedia Travel and Hotel Website Portal
www.expedia.com.au
Eric Lofholm - Sales Trainer
and Seminar Presenter
www.ericlofholm.com
Carol Dysart - Counsellor, Profiler, Author
www.caroldysart.com
Plus:
Life Success - Australian
Consultants for Bob Proctor
Waverley Council Bondi Australia - Oral History Project
Glow Magazine - Golden Glow Natural Health Products
Private
clients work.
Press Releases
Sales Letters
Curriculum Vitae and Cover
Letters
Projects:
A novel - "Legacies" - 244+ pages (preparing to present to literary agents)
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Social Networking and Smart
Links:
You'll find me on a lot of the social platforms
-
in particular those connecting me to business and peers.
http://www.linkedin.com/in/twohandsdancing
http://www.ojeez.com/profile.aspx?id=760
http://www.facebook.com/profile.php?id=1137741524
http://www.myspace.com/twohandsdancing
http://ewordstreet.ning.com/profile/Terri
http://www.adgabber.com/profile/twohandsdancing
Find my advertisement under Australian Copywriters on www.marketingtool.com
Interested
in reciprocal links for your business? Have your business link here. Simply contact Two
Hands Dancing to arrange mutual web address links -
and support small business today.
www.customerlove.com.au
www.caroldysart.com/
www.peoplesmart-solutions.com
www.netroomz.com.au
www.awareconnections.com |
