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Copywriter
Direct Mail. Direct Response. Web Content. SEO Web Copy.
Website Functionality. Business Marketing.
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Don't Make These Common Mistakes With Your Web Site.
Most people make 3 mistakes with their websites;
(1) They think that because they have a website it’s a case of “build it and they will come”;
(2) Some think that they have to have really snazzy-pizazzy websites that look sensational;
(3) Still others think that websites have to be expensive in order to achieve results.
Now You Don't Need To Make Any Mistakes - You Can Have Your Website,
And Customers Too
Simplicity - that's the key.
Make sure your website meets these 3 key criteria:
- Fast to download (less than 10 seconds)
- Full of quality content (pages should have strong copy, and solid information)
- Super-easy to navigate (really easy to get around the site to find everything)
Make it so your customers know - without a doubt - that you have the solution to their greatest problem! That you and the services or products you offer at your website can ease their worries, and help them face their day with one less care in the world.
Just like my humble site.
This plain and simple website is like a pot of gold at the end of the rainbow... make no mistake... and let me tell you why.
When you land here, the first thing you know - unshakably, for certain, without doubt - is that I am a professional copywriter (not a wannabe, or web designer). I'm not all that fussed on exactly how pretty my website is, or if it looks like great 'web-candy'...
You know exactly what I offer - copywriting - and you know for sure that I am experienced, trained, and have some solid client testimonials to back up my claims.
You found my website, so I know how to get noticed. I can get search engines to place me where you can find me, and I can help you to ensure "they will come" for you, too - (that’s my SEO and marketing skill on show!)
You’ve forgotten how ugly my website is now, haven’t you! That’s the other skill I have - my messages get your readers in, because my messages focus on the reader, the person who has a problem and needs an answer.
Your problem is that you have something that needs to be written. It could be web copy. It may also be direct response copy, and/or business marketing collateral. They're my specialties.
The answer you need is 'stickability'.
For example:
- You have a website and it sucks - you had it built, they came and they left... it doesn’t have stickability, and the conversions don’t even happen;
- Or, you have a fabulous looking website - all flash and dynamic, and a work of art, and your conversions suck. Why? Because your website doesn’t have stickability... and you’ve forgotten about those thousands of other websites out there competing for the same customers;
- Or, you don’t even have a website, or it’s so amateur even I’d be ashamed of it… and no doubt you’re missing all those potential conversions, and that hugely desirable essence of stickability…
And it doesn't stop at just web sites - stickability applies to any marketing message you need to write...
"Stickability" - do you have it, is it contagious and who do you need to see about it?
There’s a fair chance that if you’re wondering what the heck Stickability is, then you don’t have it. And now is not the time to be breathing a sigh of relief (yes, I almost heard you…)
Here’s the thing:
If you don’t have it - or more accurately, if your website or any sales and communication messages don’t have it - then you have a serious problem.
This is the one time when you ought to be wishing that you had it - and you can be thankful that you can still get it.
So what is it and who do you need to see about it?
Stickability - it’s the art of creating web or other persuasive marketing messages that keep your prospects paying attention, reading every word and then responding to your call to action.
Consider this:
The prospect keys in a search term in the search engine. Your website address shows up, along with hundreds of others ranked for that search term. The prospect clicks on your ad. The page opens, and…
You have somewhere between 6-12 seconds to capture that reader’s attention. Take more time than that and you’ll really ‘click-off’ your prospects.
And that time is not solely the time spent reading your website message. It also includes how long your page takes to open (because of all the snazzy flashy stuff you think looks beautiful).
Then comes the real trick - keeping your prospect at your site... all the way through to the Call to Action - to buy, sign up or call.
And this :
The prospect opens her mailbox. There are 3-4 envelopes and a few flyers awaiting her attention. Your envelope looks intriguing, and the message teaser makes her curious. She opens it, and…
You have about 3-6 seconds to get her totally sucked into the message.
Otherwise, your letter gets the ‘scrunch and toss’ treatment.
Here’s what you need to do next.
Speak with a professional copywriter, skilled in the art of Stickability.
That's me!
It's what I offer through my professional writing services, at Two Hands Dancing.
Tell me about your problem -- here
At Two Hands Dancing, your written project is handled professionally, creatively, and efficiently. Whatever you need to write, Two Hands Dancing will ensure the end result is a well-written, professionally crafted project, loaded with Stickability...!
Copywriting is a skill, a technique. The craft of copywriting - of drafting effectively written words to promote, convey, sell, inform, show, advise and educate - requires a wordsmith with an innate ability, and a genuine understanding for - you guessed it - Stickability.
At Two Hands Dancing, writing isn't just a job, or a day to day business. As the Copywriter at Two Hands Dancing, copy writing is my gift, a form of expression, and a daily passion.
Your project is treated with individual attention, whether it be:
web copy, an article or a promotional piece, an e-book,
marketing collateral, a business letter, brochure or mailout flyer;
Every writing project is a unique one, with your needs and the desires of your clients and customers considered in every written phrase. It doesn't matter what your industry. The approach at Two Hands Dancing Professional Writing Services is built around excellence, and customer satisfaction. Meeting the requirements of your industry, your business market, your client, is all an essential part of the Two Hands Dancing copywriting experience.
Choose Two Hands Dancing for your professional copywriting and get a full dose of Stickability.
Want some Stickability?
Contact me today -- tell me what you need here _____________________________________________________
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Chief Writing Officer
for
Marketing Gorillas
www.marketinggorillas.net
Get great tips, insights, and advice on how to put an autoresponder to work for you.
Access my recorded interview with Excellerated Business School,
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We have used Terri Mitchell's professional writing service extensively in creating our company profile.
Terri's ability to bring life to the written word is remarkable.
No matter how good you think something reads, Terri will enhance the words to create word pictures that give distinct personality.
Peter Wood, Director - QuantumBuilt Projects
www.quantumbuiltprojects.com
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*for more testimonials
click here
What the
CEO and President of Eric Lofholm International said about Two Hands Dancing:
Terri
Mitchell is an outstanding freelance writer. I am thrilled with the
work she has done for me. I enthusiastically endorse her to those who
need writing work done.
Eric Lofholm,
President
Eric
Lofholm International, Inc
www.ericlofholm.com
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Check out my Blog Here.
Terri, my experience of your professional service was quite unique.
I got the awareness that your intention was to move me where I was not wanting to go, being vulnerable and telling you all there is - so that you could write honestly about me for my business profile.
Then there was the intensity of being understood by you to a point where I was almost forced by myself into action that, to say the least, was so emotionally rich and liberating.
Thank you for making such a difference to my journey and the people that will be touched by me. I could say more but I believe that summarises my experience.
Thank you millions.
Michele Vario
Visit Michele's website here
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