My Bio

• "Whenever you are asked if you can do a job, tell 'em, 'Certainly, I can!'
  Then get busy and find out how to do it."

  Theodore Roosevelt

  Terri Mitchell is best described as an "all-rounder". With a passion for writing stories from the age of 13 (most memorable about a 'thinking' shark capable of analysis), Terri took a while to find her calling as a professional copywriter .

• About Terri Mitchell
• As a teenager, Terri's first part time job was a kitchen-hand at a local restaurant. Soon after, she left school just as the pressure of final year (year 12 in Australia) began to build, and gained employment as an apprentice in the trade of cooking.
• Four years later with her Trade Certificate completed, a restless Terri realised that cooking wasn't for her. (Her mum was just pleased that her daughter always had her trade to fall back on).
• With a few more years spent cooking, Terri returned to study and finished her final year 12 in high school with surprisingly good grades after all those years out of school.
• It was then that Terri was inspired to become a Psychiatric Nurse - which required another 3 years of university and practical nurse experience.
• The restlessness was never far away, and after another 12 months working in the very challenging field of psychiatric nursing where she worked one-on-one with patients at high risk of self-harm, Terri moved from country Victoria to Sydney, some 1000km away, to take on a corporate role in insurance.
• From insurance selling, to claims assessing in Income Protection, Terri was exceptionally good at identifying fraudulent claimants and closing claims, saving over AU$1M for her employer.
• Some personal challenges made it essential for Terri to leave the industry and re-group - and it was during this extremely difficult time that the internet (which had been coming of age in the public arena) captured Terri's interest, attention and eventually her desire to work within the field of copywriting and marketing.
• That was over 5 years ago, and Terri has never looked back.
• She has been an avid student since, studying direct response copywriting through AWAI, self-learning by reading, attending seminars, listening to webinar calls... and more reading.
• Her client list has impressed even Terri, and she recognises the Internet as being the most valuable business tool available today.
• Personally, Terri has been active in exploring the boundaries of thinking and belief systems. She has read books, attended seminars (including Money and You in San Diego in 2008), and undertook Tony Robbins' "Unleash the Power Within" Hot Coals walk which profoundly changed her life.
  
  She aims to become a Fire Walk Teacher through Tolly Burken, the same teacher Tony Robbins learned through, located in the U.S.

 

My client list has included:
Robert Henslee - Internet Marketing Gorillas;
Expedia - Travel, hotel and holiday booking website;
Eric Lofholm - Nationally Recognised Sales Trainer;
Hospitality and catering information website; Arvee Robinson - Nationally Recognised Public speaking trainer;
Carol Dysart - DISC Master;
Upeak - Australian Health Beverage manufacturer;
Quantum Built Projects - Building and construction company;
Psychologist and psychotherapist;
Women’s Health expert - Hanna Ruby;
Californian Exotic Male Dance performance company;
Alena Whitworth - Spiritual Dance teacher; Financial Advisor;
Mortgage Broker - ACC (Australia);
Personal Development Coaches;
Nutritional supplement company;
Biko - Hotel software development and web technology company;
Website design company (Canada);
Tagteam Australia - Electrician’s business website.

The various projects have included: 
Hotel descriptions, sales articles, e-book and powerpoint presentation editing and re-writing, product sales collateral, company brochures, executive bios, professional curriculum vitae, website sales letters, promotional email, website copy edits, introductory business letters, press releases, direct marketing letters, and various content for email marketing, regular newsletters, resumes, e-book writing, and website copy.

My specialist expertise includes:
Website Copy – SEO Word density copy, Keyword Writing for search-engine friendly web content; squeeze-capture pages, mini site pages; Business and corporate marketing and promotional material - online and offline; Ebooks (electronic books); Informational and educational articles, brochures, newsletters, and other literature; Executive bios, Curriculum Vitae and professional collateral; Product literature, marketing and promotional collateral for on- and off-line copy; Basic copy editing; published articles (on- and off-line); Professional Resume Writing; Interviewing skills; Letter writing; Research; Long sales copy, direct response mail-outs; email marketing campaigns; e-book product creation, and Google Adwords.
I've also authored 6 electronic books on health and wellbeing.

Because of my vocational background - first as a chef where I studied nutrition and food, then as a nurse where I studied psychology and sociology, anatomy and physiology, drugs and medication, and then in the insurance claims field for Disability based claims, I'm not only very confident with jargon, I am exceptionally capable of making even the most boring material engaging and inviting to the reader.

I'm naturally passionate. My love for the written word enables me to use both my creative expression and my intuitive, highly analytical/critical competencies, and my knowledge of people through my nursing and psychology studies to create persuasive copy at any level for any industry.

 

 

 

 

 

For over five years, I've been involved with the internet as a copywriter.
During this time, I enrolled in a prestigious Copywriting Institute, successfully completed the first year and immediately enrolled in the 2 year course.
While this was happening, I launched Two Hands Dancing, as a part time freelance copywriting business, and within days secured a major contract with an international travel portal company.

I also completed the final edit on my novel, and I'm currently negotiating the publishing. 

I'm pleased with how successful Two Hands Dancing has become, from a part-time interest into an international business with global clients, and several projects underway – all in less than three years, with the help of my user-friendly, simple and yet effective website.

My Career Experience includes:
Copywriting - Direct mail, Marketing, Electronic Books (e-books)
Websites - Search-engine Friendly Content, Content for Automatic Email Services and Newsletters
Plus:
Resumes, Scripts, Newsletters, Manuals, Reports, Articles
Hospitality - Catering, Hotel Industry
Insurance - Injury Claim Medical/Legal Reports
Nursing - General and Psychiatry, Medical Terminology
Proof-reading and Transcribing

My Skills and Ability to Meet Key Responsibilities:
I can:
Create and deliver results-driven copy for on- and off-line channels
Write persuasive copy for email campaigns (HTML amd plain text), minisites, and websites.
Write sales materials, letters and content for newsletters.
Work collaboratively with design teams to support branding and project objectives.
Write copy that supports search engine optimization
Write consistent, compliant, online marketing content.