News and Articles

• Copy with the "Wow!" factor.
  
  Emotional, intuitive, analytical, and response-focused copy - that tells your story, and speaks to your customers just as if you were sitting with them over coffee.
  
  Get your business messages hitting home runs.
  ...Find out more

   

 

News:
February 25, 2008

Two Hands Dancing partners with Marketing Gorillas (MG) and becomes Chief Content Officer.

After completing work for Marketing Gorillas in 2006, and establishing a unique working relationship with the CEO Robert J Henslee, Terri Mitchell entered into discussions with Marketing Gorillas in 2007. The result was an offer by Robert for Terri to become part of the company assuming the role of Chief Content Officer.

Marketing Gorillas is the company established by Robert Henslee several years ago to capitalize on his expertise as a Search Engine Optimizer and Search Engine Marketer. Having consulted to Google, and been asked by the John McCain US Presidential team to boost McCain’s internet presence during the election campaign (which he turned down), Robert is a leading expert in the ever changing field of SEO/SEM.

Teaming with Two Hands Dancing’s chief copywriter, Terri Mitchell, has provided Robert and Marketing Gorillas the expertise in copywriting that was hard to come by.

“Terri is one of the finest writers I have worked with. She just seems to “get it” when it comes to having a flexible voice, an ability to write persuasive copy and keep to the principles of SEO writing. That’s not something that every copywriter can do. Terri does it easily. She’s a natural,” says Robert.

As the Chief Content Officer, Terri will be responsible for the provision of all content for Marketing Gorillas’ clients. She will also oversee the hiring of other copywriters as the MG Corporation grows and takes an even firmer and prominent hold in the internet marketing space in the months ahead.

For any company or business keen to stake a strong hold in Search Engine positioning for their business, Robert and Terri of Marketing Gorillas are the team to turn to.

To find out how Robert and the MG team can help, contact MG today:
http://www.marketinggorillas.net/Quotes.htm

 

 

 

Articles:
More Articles

December 2008

More Than Half Small Businesses Fail To Compete in Internet Marketing.

The internet has been available to the public commerce and domestic user for more than 10 years. With the dotcom era long since over, the internet has developed into a brilliant though often misunderstood tool growing in scale and value - with billions spent online by consumers in various currencies across the globe.

The internet is fast overtaking traditional methods of marketing such as the telephone directories, newspapers, and other media. Yet, the internet remains comparatively inexpensive given the potential for its reach into the consumer market.

What is most misunderstood about the internet is the website, with over 50% of small businesses still not using their own websites to conduct business.

What is a Small Business?
A sole proprietor: The single business operator such as a tradesperson; plumber, carpenter, electrician, handy(wo)man, mechanic, book keeper, accountant, mobile hair dresser, dog groomer, domestic service provider (does ironing, laundry, shopping), and any number of other sole professionals who most often work from home.

Small businesses are also those with less than 20 employees. Small businesses generally employ up to half the private sector employees - and so perform a vital role in their economy.

The figures differ from country to country; there are approximately 1.4 million small businesses in Australia. This means that approximately 700,000 small businesses do NOT take advantage of the internet as a method for marketing their goods or services.

Putting this into perspective means that when 60% of the consumer population search on line for a solution to their next problem, 700,000 small business owners risk not being found because they don't have a website. They may never experience the cost effective benefit of having their business name in front of potential customers who use the internet, looking for ways to meet their needs.

There are several reasons why so many small businesses do not have a website.
Cost - most people still think that having a website is expensive.
Knowledge - many think that having a website is too technical for them and so shy away out of fear or lack of understanding.
Customer need - there are many small business owners who think their business would not benefit from having a website or who think their customers don’t need a website to find them.

Just like any new technology, new gadget or new device, the prices have come down considerably over time. It is possible to set up a website cost effectively and to operate it successfully from home with only basic knowledge.

Many more customers could do business with the 700,000 small business owners because they would find the business they need in their area when they’re looking online.

Having a website can positively change the way small business owners do business, bringing in more customers, improving the loyalty of customers and increasing the average spend of each customer they do business with.

 

Your Small Business Doesn't Have a Website?
Contact Two Hands Dancing for advice today.